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Eastern New Mexico University
 

Business 310

Articles preceded by an asterisk* can be obtained via the Business Source Elite periodical database: click on the Periodical Databases link from the library home page, scroll down to the Business section, and click on the database name link. Copy and paste the article title into the Search box. Click on the Full Text, HTML or PDF links to view and print. All other articles and sample papers are password-protected pdf files accessible via the electronic reserves system: click on the article title and enter the password provided by your instructor.

Sample Papers (password restricted via electronic reserves)

Journal Articles (obtain via Business Source Elite database)

  1. *Adler, Gordon, "Case of the Floundering Expatriate," Harvard Business Review, July-August 1995
  2. * "America's World," Economist, October 23, 1999
  3. *Areddy, James, "Deep Inside China," Wall Street Journal, August 2, 2005
  4. *Dawar and Frost, "Competing With Giants: Survival Strategies for Local Companies in Emerging Markets," Harvard Business Review, March-April 1999
  5. *Johansson and Nonaka, "Market Research the Japanese Way," Harvard Business Review, May-June 1987
  6. *Kashani, Kamran, "Beware the Pitfalls of Global Marketing, Harvard Business Review, September-October 1989
  7. *Kotler, Philip, "Megamarketing," Harvard Business Review, March-April 1986
  8. *Langewiesche, William, "Shipbreakers," Atlantic Monthly, August 2000 (available in General Reference Center Gold database)
  9. *Ohmae, Kenichi, "Putting Global Logic First," Harvard Business Review, January-February 1995*Porter, Michael, "Clusters and the New Economic Competition," Harvard Business Review, November-December 1998
  10. *Sender, Henny, "Global Deals Market," Wall Street Journal, August 16, 2005
  11. * "Tales from Eurabia," Economist, June 24, 2006
  12. * "Can India Fly," Economist, June 3, 2006
  13. * "Inequality and the American Dream," Economist, June 17, 2006

Journal Articles (password restricted via electronic reserves)

  1. Berlew, E. Kingston, "Joint-venture: A Way into Foreign Markets," Harvard Business Review, July-August 1984
  2. Engardio, Pete, "The Future of Work--Managing the New Workforce," Business Week, August 20 and 27, 2007.
  3. Hofstede, Geert, "Motivation Leadership I," Organizational Dynamics, Summer 1980
  4. Hofstede, Geert, "Motivation Leadership II," Organizational Dynamics, Summer 1980
  5. Lapp, Toni, "Two Sides of the Coin," TEN, Summer 2005
  6. Lee, James, "Cultural Analysis in Overseas Operations," Harvard Business Review, March-April 1966
  7. Levitt, Theodore, "Globalization of Markets," Harvard Business Review, May-June, 1983